The formats that fill
an ad account.
Ad creative for paid social, made two ways: our AI production system for volume and speed, or real creators when the brand calls for it. Most brands use both.
Lyvo produces ad creative in seven formats: UGC video, AI video, static ads, hook variations, ad copy, motion cutdowns and reversions of winners. Every piece is built to be tested against the last one.
videoCreator
Two ways to make it.
We build creative on two tracks, and most brands use both.
AI TRACK
Volume
and speed.
Our production system takes an approved angle and returns finished ad variations fast: video, statics, hooks, cutdowns. This is where volume comes from. It lets us put enough creative into a test to actually read it, at a price that leaves room to keep testing. When you need ten versions of a hook by Thursday, this is how.
CREATOR TRACK
Real faces,
real trust.
When a brand wants real faces and real hands on the product, we source creators and produce real UGC. It costs more and takes longer, and for some products it is worth every cent, because a real person using the thing carries trust that nothing else does.
You do not have to choose up front. We map the mix to your budget and your test plan.
The formats.
UGC video
Real creators using the product, shot for paid social. Talking-head hooks, unboxings, demos, testimonials. The track brands reach for when authenticity moves the number.
AI video
Ad video produced through our system: variations on a hook, new angles, fresh executions, without a shoot. Fast enough to test a dozen ideas in the time a single shoot would take to book.
Static ads
Scroll-stopping image ads, made in volume. Offer tests, benefit callouts, comparison frames, social proof layouts. Cheap to produce, fast to test, easy to iterate.
Hook variations
The first three seconds decide whether the rest gets watched. We build many hooks per concept and test them against each other, so the winning open carries the winning ad.
Ad copy
Primary text, headlines and angles written to be tested, not just filled in. The copy is part of the test, not an afterthought bolted onto the visual.
Motion cutdowns
Longer pieces cut to the lengths and placements each platform rewards. One strong asset becomes a set built for Reels, Stories, feed and TikTok.
Reversions of winners
When a piece wins, we reversion it into new hooks, new lengths, new framings, so a proven idea keeps earning instead of getting retired too early.
Everything is yours.
Everything we produce is yours to keep and reuse. The raw footage, the winning cuts, the source files. AI-produced work comes with full ownership. Creator-led work comes with the usage rights agreed in the brief.
Want to see what a batch would look like for your brand?
Tell us the product and where paid social is stuck, and we will show you the first pieces we would make.
Talk to us